Marketing site

The tagline is “Better wealth management”. Better than what? My only reference is Wealthfront so I assume it means that. More importantly, better for whom? Glancing at this page, I can’t really tell if this is for me.

The design is beautiful. The “Press [A] anytime to get started” leads me to believe it is somehow for tech people.

Untitled

The way the “Getting started” modal comes up is beautiful, very well done.

[nit]: Pressing enter in the form below doesn’t submit it.

[nit]: The way the background threads are repeated but don’t align in the black modal background and the white background of the main page is off

Untitled

I was added to the waitlist! It said “getting started”. I am a little angry that I spent time and effort but I didn’t get anything. It would’ve been better if it told me upfront “join the waitlist”.

[nit]: The books illustrations clash with the rest of the site’s design

The simulated dashboard looks phenomenal. I want to use that right now. A few points:

It’d be better if it had a Y-axis.
It’d be better if I could hover over each bubble to understand what it means. A lightweight interaction, not necessarily the whole dashboard embedded in an iframe.

Untitled

Logo carrousel: I needed to see these logos when I landed on the page to realize that, yes, this is for me (I worked at Stripe for a few years).